This post will show some of the projects I’ve been involved in:
ETB commercial flow
Elektra APP
The Cocktail – www.Cafam.com.co
Problem: A company in Colombia needed to reimagine how their website used to look for users and for their employees.
This was a challenging project as it used SAAS (software as a service) which required a lot of understanding between design and back-end development.
Besides this, the company uses a financial model common in Colombia known as “caja de compensación”, which meant that the product needed to cover various business models, from health and education to tourism and entertainment.
Solution: Use user experience methodologies to propose a product aimed at young couples, who find in the shared account of this financial start up an efficient and effective way to control their expenses and savings.
My role within the team: I was the Product Owner for this project.
Tools used: JIRA, Contentful, Figma, Slack, Zeplin
PixelFabric
Problem: Our team wanted to launch an innovative product which incorporated wearables and new technology, also as means for entrepeneurship.
Solution: For art, technology and graphic t-shirt enthusiasts interested in unique and exclusive streetwear, PixelFabric is an AR App featuring exclusive t-shirts that come to life through the use of augmented reality. PixelFabric want to bring AR into people’s lives while bridging the gap between traditional clothing and new technology. Unlike traditional clothing, our designs move not only with their wearer, but on their own..
My role within the team: I was the project manager.
Tools used: Unity, Photoshop, Illustrator, Google drive, Trello
T-shirt demo:
Download the app here (let me know if you’d like to see it on one of our t-shirts)
View the project’s description here
GrowingUpGifted.ca
Problem: Our client wanted to design a website that promoted their documentary film “Superkids” while providing useful resources for family of gifted children.
Solution: Design and develop a documentary website that engages the audience while giving information
My role within the team: I was the Product Manager and one of the UX designers.
Tools used: Photoshop, premiere, AWS, Trello
View the project’s description here
Spacebar
Problem:
We were tasked to develop a videogame using standard video game design guidelines.
Solution:
We created a playable game using unity which was improved after each user testing and followed a core loop for engagement.
My role within the team: I was the Producer.
Tools used: Unity, Trello
Videogame demo:
www.midatacredito.com
Problem:
I worked for a year at Experian, were the product was www.midatacredito.com, by the time the only Personal Finance Manager (PFM) in Colombia focused on people (not companies). My Role went from a Marketing trainee to Product management with multiple projects involving allies, providers and Experian UK.
